Fragrance

The new Jo Malone London store in the Palladium mall.

Fragrance

Jo Malone London Opens Shop in India

The Estée Lauder-owned brand banks on its ingredient story to resonate with the Indian consumer.

clock September 7, 2017Mayu Saini

Comme des Garcons/Andy Warhol "You're In" perfume.

Fragrance

Comme des Garçons Releases Warhol’s You’re In — Pun Intended

The unisex perfume is based on an abandoned 1967 project involving Coca-Cola bottles, silver paint and a lemony cologne.

clock September 6, 2017WWD Staff

Hard Candy gift set

Fragrance

Wal-Mart Launches Hard Candy Fragrances

There has been a lack of mass fragrance launches. Hard Candy plans to change that.

clock September 5, 2017Faye Brookman

Philippe Starck's Peau de Soie, Peau de Pierre and Peau D’Ailleurs.

Fragrance

The Fragrance Group Debuts So Avant Garde

The distributor of Lalique Parfums and Starck Paris is aiming to help consumers navigate shopping for niche fragrance online.

clock September 1, 2017Ellen Thomas

Creed is taking a group of influencers to Iceland to officially launch Viking.

Fragrance

The House of Creed Looks to Iceland With Viking

It’s the first new men’s fragrance from the brand in seven years.

clock August 31, 2017Rachel Strugatz

Jo Loves Fragrance Paintbrush

Fragrance

Jo Loves Moves Further Into U.S. Market With Sephora Launch

Jo Malone’s fragrance brand will launch online with the retailer on Sept. 6, and enter 14 doors on Oct. 27.

clock August 31, 2017Ellen Thomas

Marc Jacobs Decadence Eau So Decadent

Fragrance

Marc Jacobs Gets Eau So Decadent With Latest Scent

The fragrance is the third in the Marc Jacobs Decadence family.

clock August 22, 2017Allison Collins

The mass market fragrance business suffers from a lack of launches and heavy promotional activity.

Fragrance

A Playbook for Reviving the Mass-Market Fragrance Business

A total overhaul of the thinking in mass market fragrances is needed, according to one marketer.

clock August 15, 2017Faye Brookman

Twilly d'Hermès

Fragrance

Twilly d’Hermès Scent to Court Millennials

The house’s perfumer Christine Nagel reworked three major notes — ginger, tuberose and sandalwood — to give a new olfactive twist for the women’s fragrance.

clock August 15, 2017Jennifer Weil

Aqua Di Parma Colonia Pura

Fragrance

Acqua di Parma Eyes U.S., Taps Will Chalker for New Marketing Approach

The brand embodies “the Italian way of life” in its new campaign.

clock August 14, 2017Rachel Strugatz

The Trudon fragrance collection

Fragrance

Candle Maker Maison Trudon Enters Perfume Arena

Creative director Julien Pruvost said the approach to creating the fragrances was similar to the candle creation process.

clock August 5, 2017Lorelei Marfil

Linda Levy

Fragrance

Linda Levy Named President of The Fragrance Foundation

Levy is leaving her post as Macy’s divisional merchandise manager for fragrances.

clock August 3, 2017Allison Collins

Sana Jardin

Fragrance

EXCLUSIVE: Sana Jardin Uses Flowers to Empower Moroccan Women

The fragrances are exclusive to Harrods Salon De Parfums.

clock August 2, 2017Samantha Conti

Scentbird research highlights differences in men and women when selecting fragrances.

Fragrance

Bricks-and-Mortar Consolidation Could Affect Men’s Fragrance Purchasing Habits

Scentbird research suggests brands will be challenged to find new avenues to sample their scents.

clock August 2, 2017Faye Brookman

Anine Bing's "Savage Rose" fragragance

Fragrance

Anine Bing Debuts Fragrance, Lays Out Next Steps

The Danish designer plans to tap further into beauty and interiors.

clock July 28, 2017Natalie Theodosi

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