The unisex perfume is based on an abandoned 1967 project involving Coca-Cola bottles, silver paint and a lemony cologne.
Jo Malone’s fragrance brand will launch online with the retailer on Sept. 6, and enter 14 doors on Oct. 27.
The fragrance is the third in the Marc Jacobs Decadence family.
A total overhaul of the thinking in mass market fragrances is needed, according to one marketer.
The brand embodies “the Italian way of life” in its new campaign.
Levy is leaving her post as Macy’s divisional merchandise manager for fragrances.
The fragrances are exclusive to Harrods Salon De Parfums.
Scentbird research suggests brands will be challenged to find new avenues to sample their scents.