Paris Hilton is launching her fifth women’s fragrance, called Fairy Dust, and her licensee, Parlux Fragrances Inc., hopes the tabloid princess will add a pinch of magic to the business.
Executives declined to discuss figures, but industry sources indicate that the company is shooting for a wholesale volume of $20 million for the first year, reportedly backed by a promotional and advertising war chest of $6 million to $7 million. The ad budget, amounting to $3 million to $4 million alone, will be funneled mostly into fashion magazines, with scented strips. The ad was photographed by Mark Liddell.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"