Paris Hilton is launching her fifth women’s fragrance, called Fairy Dust, and her licensee, Parlux Fragrances Inc., hopes the tabloid princess will add a pinch of magic to the business.
Executives declined to discuss figures, but industry sources indicate that the company is shooting for a wholesale volume of $20 million for the first year, reportedly backed by a promotional and advertising war chest of $6 million to $7 million. The ad budget, amounting to $3 million to $4 million alone, will be funneled mostly into fashion magazines, with scented strips. The ad was photographed by Mark Liddell.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
"That's something that resonates with me too because I'm so locked into a number. If I go over that number it completely ruins my day so it's nice to get detached from the number on the scale." - Chelsea Handler on Kelly LeVeque's book "Body Love." #wwdeye (📷: John Salangsang)