By  on December 12, 2008

With the proliferation after Sephora of specialty beauty stores like Ulta, Pure Beauty and Blue Mercury, call Perfumania’s marketing campaign this season a test case to see the effectiveness of such a retailer advertising on television.

The fragrance marketer, which is coming off an August merger with fragrance distributor Model Reorg Inc., is launching a TV ad campaign this season in an attempt to grab market share during what’s thought will be a soft holiday selling period for fragrances.

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