PARIS (Reuters) — Seaweed may not be the first ingredient that springs to mind for perfume. But algae are among obscure ingredients to which perfume makers are turning to preserve the scent of their fragrances in the face of new EU anti-allergy restrictions.
The global high end perfume industry, generating $25 billion in annual sales, is readying itself for EU regulations that will come into force in early 2015.
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