The celebrity fragrance craze took a menacing turn Tuesday night.
During the American Society of Perfumers’ Perfumers Choice Awards, Paulie “Walnuts” Gualtieri, or Tony Sirico, as he is known outside of “The Sopranos,” unveiled a fragrance he developed, dubbed Paolo per Uomo: Inspired by Tony Sirico.
While distribution plans for the scent, $64 for 3.4 oz., have not been finalized, nor a launch date set, much of Sirico’s involvement in creating the fragrance was part of a video centerpiece of the evening.
The soiree was also marked by a four-win night by Limited Brands Inc., which took home awards for Best Bath and Shower Fragrance Specialty (Bath & Body Works), Body and Face Lotion Specialty (BBW), Candle Fragrance Mass (BBW) and Candle Fragrance Specialty (Henri Bendel).
Sirico, who was among the crowd of about 250 people at the event, described in his video the process of creating the scent, noting he took whiffs of some 15 formulations presented to him by International Flavors & Fragrances perfumers Laurent Le Guernec and Jerry Caiazzo.
“Fourteen times I said ‘no,’” the 66-year-old Brooklyn native declared, “and on the 15th — bada-bing!”
The scent blends top notes of cognac, anise, Italian bergamot, mandarin, cinnamon, clove, French Clary sage and chamomile, which dry into a heart of geranium, muguet and jasmine. Base notes include patchouli, sandalwood, vetiver, vanilla, balsam, amber and musk.
Industry sources estimate it could initially garner more than $250,000 in retail sales.
Meanwhile, there were some 25 honors given out and the Limited sweep had Camille McDonald, president of brand development and merchandising at Bath & Body Works, traversing the course from table to podium several times.
Estée Lauder’s Beautiful (IFF) took home the Best Fine Fragrance Women’s Classic award, while Dior’s Fahrenheit (Symrise) got Best Fine Fragrance Men’s Classic honors. Calvin Klein’s Euphoria by Coty (IFF) received the Fine Fragrance Women’s Contemporary award and Fine Fragrance Men’s Contemporary went to Polo Double Black by Ralph Lauren Fragrances (Givaudan). Also recognized were products from Procter & Gamble Co., Neutrogena, Unilever, Dial Corp., Creative Concepts and Bond No. 9.
Exclusive: @britneyspears is continuing to expand her brand. The pop icon, who appears in @kenzo ’s latest campaign, is partnering with Epic Rights to launch a line of branded merchandise. Read @hernameislex ‘s story, link in bio. #wwdnews #britneyspears
The Duchess of Cambridge channeled Princess Diana’s look upon giving birth to Prince Harry, when she and the Duke of Cambridge departed the hospital with the new baby Prince this afternoon in London. #wwdeye #princeofcambridge
The new Prince of Cambridge has arrived! The Duke and Duchess of Cambridge posed with the 8-pound newborn. She wore a look from one of her go-to designers, @jennypackham. Tap link in bio for more. #wwdeye #princeofcambridge
Jewelry label @alisonlou has made a name for itself with fine jewelry that speaks to the Millennial market. Now @twallz21 reports that the label is bringing those playful ideas to a new affordable line of lucite hoops with the launch of Loucite by Alison Lou. Here’s a look from the line modeled by @emrata. #wwdaccessories
@sarahjessicaparker and @gilt are teaming up on a bridal ready-to-wear line. Tomorrow, Parker will launch SJP by Sarah Jessica Parker Bridal — and as part of the launch, Gilt will offer 15 exclusive styles from the SJP by Sarah Jessica Parker footwear collection that were designed to complement the new line. Made out of 10 styles, the line is designed for a variety of occasions, from bridal showers to receptions. Get more details on WWD.com #wwdfashion
A grooming moment between @tanfrance and @antoni last night at the The LGBT Community Center Trailblazer Awards honoring Anna Wintour, Ricky Martin and more. See more photos at WWD.com #wwdeye (📷: @lexieblacklock)
“It was a very surreal feeling. It wasn’t like we were in the studio together coming up with it — it’s more like he discovered it and loved it. I didn’t let myself get my hopes up, but then it happened it was very exciting,” said singer-songwriter @nombe on discovering that @pharrell would be using his song, “Cant Catch Me” on his HBO documentary series “Outpost.” The German-born singer — named Noah MacBeth — talked to WWD about feminism, using art as a platform for political expression and personal style. Read more on WWD.com #wwdeye (📷: @jilliansollazzo)
This season, denim is going west – in influence. Brands like @fathersdaughterla (pictured here), @tommyhilfiger Jeans, @levis and more are opting for raw, top-stitching styles. (Styled by @thealexbadia; 📷: @ryanplett)