Perry Ellis has embarked on a bid to reestablish itself in the U.S. prestige fragrance market.
With the launch this summer of a new signature men’s scent at selected Macy’s stores, executives at Falic Fashion Group LLC, the fragrance licensee for Perry Ellis International Inc., plan to establish a foothold in U.S. department stores and lay the groundwork for the introduction of new and existing Perry Ellis scents.
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