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P&G Taps External Relations Consultant

Procter & Gamble Prestige Products has named Daniela Giardina as international consultant for its external relations department.

Procter & Gamble Prestige Products has named Daniela Giardina as international consultant for its external relations department. Giardina, who was most recently communications director for Valentino, will handle public relations and events exclusively for fragrance licenses in the P&G Prestige Products portfolio, which includes brands such as Gucci, Dolce & Gabbana, Replay and Valentino.�

This story first appeared in the July 24, 2008 issue of WWD.  Subscribe Today.