By  on June 16, 2011

GENEVA — P&G Prestige, a division of Procter & Gamble Co., has signed a licensing deal to produce and market men’s fragrances under the James Bond 007 name.

The first men’s fragrance is due out in fall 2012 to coincide with the release of the 23rd Bond film and the 50th anniversary of the movie franchise, which began with the release of “Dr. No” in 1962.

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