By  on March 29, 2013

BOLOGNA, Italy — The Accademia del Profumo’s 24th annual fragrance awards were held on March 8 at the Teatro Auditorium Manzoni here, and the big winner of the night was the Trussardi My Land men’s fragrance, which went home with four awards.

More sober than in previous years, the ceremony opened with a panel discussion in which Il Sole 24 Ore journalist Paola Bottelli interviewed BolognaFiere president Duccio Campagnoli; Unipro president Fabio Rossello; Accademia president and Ferragamo Parfums chief executive officer Luciano Bertinelli; and Ermenegildo Zegna president Paolo Zegna, who is also on Confindustria’s technical committee for internationalization.

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