MILAN — The tenth edition of the Pitti Fragranze fragrance trade show, which will run from Sept. 14 to 16 in Florence at the Stazione Leopolda, will strengthen its international push with the theme “Buon Viaggio” (Have a Nice Trip). Organizers said linking fragrances to luxury and lifestyle items, and balancing expansion of the fair with an exclusive product offering, were key to its success.
This year’s fair will showcase roughly 200 exhibitors, including brands such as Annick Goutal, Blood Concept, Eau d’Italie, Juliette Has a Gun and Testa Maura. The special section “Spring” will display new fragrance brands, while “Charms” will present a range of fashion accessories.
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