By  on October 10, 2008

As the brand celebrates its 30th anniversary, Polo Ralph Lauren hopes its classic men’s fragrance will attract a new generation of users with Polo Modern Reserve, a scent designed to give an alternative to existing consumers while grooming their sons.

“We wanted to celebrate the timelessness, heritage and legacy of the brand,” said Guillaume de Lesquen, president, worldwide, of the Ralph Lauren Fragrances Division of L’Oréal. “In the men’s area, there isn’t another brand as iconic as the Polo fragrance in terms of its packaging, juice and story.”

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