LONDON — Prada is going on a charm offensive to launch its new scent, Prada Candy L’Eau, enlisting the talents of Roman Coppola and Wes Anderson to cowrite and codirect a film starring Léa Seydoux, the face of the campaign, who also starred in the first Prada Candy campaign and film.
“We didn’t think of it as a [TV commercial], we thought of it as a whole movie,” said Ana Trias, vice president of prestige designer fragrances for Puig, which holds the Prada fragrance license. “We chose Wes Anderson and Roman Coppola because they are having a statement within the world of contemporary film. You feel like you are in their films, not just watching it.”
"You start one way as a baby, but why shouldn't you be able to choose your own path as opposed to culturally people telling you which way to go?" - Thom Browne at his men's spring 2018 show, where he celebrated gender fluidity. #pfw #wwdmens (📷: @delphineachard)
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)