LONDON — Prada is going on a charm offensive to launch its new scent, Prada Candy L’Eau, enlisting the talents of Roman Coppola and Wes Anderson to cowrite and codirect a film starring Léa Seydoux, the face of the campaign, who also starred in the first Prada Candy campaign and film.
“We didn’t think of it as a [TV commercial], we thought of it as a whole movie,” said Ana Trias, vice president of prestige designer fragrances for Puig, which holds the Prada fragrance license. “We chose Wes Anderson and Roman Coppola because they are having a statement within the world of contemporary film. You feel like you are in their films, not just watching it.”
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"