LONDON — Prada is going on a charm offensive to launch its new scent, Prada Candy L’Eau, enlisting the talents of Roman Coppola and Wes Anderson to cowrite and codirect a film starring Léa Seydoux, the face of the campaign, who also starred in the first Prada Candy campaign and film.
“We didn’t think of it as a [TV commercial], we thought of it as a whole movie,” said Ana Trias, vice president of prestige designer fragrances for Puig, which holds the Prada fragrance license. “We chose Wes Anderson and Roman Coppola because they are having a statement within the world of contemporary film. You feel like you are in their films, not just watching it.”
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)