By  on July 17, 2009

Prada is counting on a new interpretation of amber to deliver big impact for its global fragrance business this fall.

That’s when the brand will add L’Eau Ambrée, a new women’s scent, to its Classic range. And according to industry sources, the fragrance could do as much as $140 million globally in its first year on counter.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus