After two years of falling sales, the U.S. fragrance business may eke out at least a small gain for the second half — fueled by a staggering number of new global product launches with equally staggering advertising budgets, particularly on the men’s side.
“[The second half] has the potential to be positive,” said Karen Grant, global industry analyst and vice president of beauty at The NPD Group. “There’s so much activity and so much attention — all the big guns are coming out. It might be a positive fall for the first time in two years.”
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"