By  on July 22, 2011

PARIS — Valentina is the first fruit of Valentino’s fragrance license with Puig. Its introduction, starting in September, also marks the fashion house’s first scent under its creative directors, Pier Paolo Piccioli and Maria Grazia Chiuri.

Valentina gleaned inspiration from Rome. “We wanted to capitalize on the Italian side of the brand,” said José Manuel Albesa, chief brand officer of Puig.

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