By  on February 26, 2013

The green movement is nothing new for Tania Reuben, founder of eco-centric Web site Pure Natural Diva.


Raised in a teepee on a communal dairy farm and brought up by a young hippie mother, Reuben’s childhood was anything but ordinary. In 2009, after the birth of her first child, Reuben’s “green” upbringing came into play when she founded Pure Natural Diva, a site dedicated to mindful living. Expanding her mission, Reuben is set to launch a line of PND botanical fragrances.

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