By  on June 1, 2009

Certain words spring to mind when Ralph Lauren's name is mentioned — among them, timeless, classic and lifestyle.

And, says Jeff Morgan, division president of product licensing for Ralph Lauren, that is precisely the reason that Lauren’s multidecade relationship with L’Oréal USA has worked so well. While Morgan and L’Oréal both declined comment, industry sources estimate that Lauren’s powerhouse Polo scent franchise alone does upward of $300 million at retail globally each year.

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