Like the other products bearing his name, Reed Krakoff is infusing his new fragrance with the modernist style and upscale positioning of his eponymous brand.
“Doing fragrance was one of my first priorities in creating my own brand — I see it as a touchstone,” said Krakoff, whose Reed Krakoff Collection is sold in his freestanding boutiques at 831 Madison Avenue in Manhattan, in Tokyo’s Aoyama district, and at The Forum Shops at Caesars Palace in Las Vegas, as well as on his own Web site, at Saks Fifth Avenue, Colette in Paris, 10 Corso Como in Milan, Isetan in Japan and a selection of upscale boutiques. Reed Krakoff Collection was first shown at New York Fashion Week in February and launched in September; it includes ready-to-wear, handbags, shoes, jewelry, small leather goods, sunglasses, watches and accessories. In addition to designing his own brand, Krakoff remains president and executive creative director of Coach Inc., which owns the Reed Krakoff brand and is funding its growth.
Krakoff’s goal with his limited edition fragrance is to create a “beautiful, quality, artisan-inspired product. It’s the ultimate grand statement for a modern, sophisticated woman.”
That goal was shared by Veronique Gabai-Pinsky, president of BeautyBank, IdeaBank and Aramis and Designer Fragrances at the Estée Lauder Cos. Inc., which holds the Coach and Reed Krakoff fragrance licenses, noting that the scent was intended to be “a work of art and a tribute to our friend and partner.”
“In celebration of Reed’s new collection, we wanted to design a special limited edition fragrance that would become a collector’s item for the modern woman,” said Gabai-Pinsky.
That attention to detail is especially evident in the bottles for the fragrance, which are handcrafted by the Seguso family in Murano, Italy — the house has produced high-quality glass since the 12th century. The bottles are rendered in four colors — gray, nude, silver fleck and clear — using the sommerso technique, which involves a creating a bottle within a bottle. The inner bottle is shaded with the chosen color, while the outer shell is clear. Hand-ground stoppers — which fit only the exact flask for which they were created — engraved with Krakoff’s spare geometric logo cap each bottle.
The bottles are sold empty and packaged in a deluxe dove-gray — Krakoff’s signature color — case with the bottle, stopper, a gunmetal funnel for decanting the scent into the Murano glass bottle, two refills of the scent and a hand-signed card from Krakoff.
The scents will be available only at Reed Krakoff boutiques and by special request, beginning at the end of this month.
The scent, an eau de parfum, opens with a blend of black pepper, bright aldehydes and neroli extract; has a heart of French hyacinth absolute, white peony and violet leaf extract, and a drydown of vetiver heart, precious vetiver absolute and orris concrete. “We had to establish an olfactory trademark for the Reed Krakoff brand,” said Karyn Khoury, senior vice president of corporate fragrance development at the Estée Lauder Cos., who worked with Krakoff and International Flavors & Fragrances to concoct the blend. “Very early on, we focused on vetiver in its most expensive form, which has the ability to be both masculine and feminine. That was our starting-off point, and then we added French hyacinth absolute at the heart. It is impossible to create this absolute in large quantities due to the minimal yield from the plants, which made it perfect for a limited edition, high-end project like this one.”
Only 100 of each color bottle will be produced, all four varieties containing the same juice. The bottles are hand-numbered. Each will retail for $695. Krakoff is aware that the limited run and high price tag of the scent will put it out of many consumers’ reach, especially in a challenging economy. However, he noted, “what a lot of women want is something that not everyone can afford. This is definitely a very high-end project. I think the phrase ‘limited edition’ is overused, but this is a true limited edition.” The scents are expected to do about $278,000 at retail.
As for future product categories, Krakoff said he is content for now to be a student of his stores. “Right now, the idea is to really study and understand my consumers so that we can continue to provide them with what they want.”
There'll be no rest for those headed to Europe for men's, as Paris just closed the gap with Milan. According to a provisional calendar released by the Chambre Syndicale, Paris Men's Week will now open a day earlier on January 16. See new highlights on the official lineup on WWD.com. #wwdnews #wwdfashion (📷: @kukukuba)
BREAKING: Jonathan Saunders is leaving @DVF. The designer has resigned from his position as chief creative officer of Diane von Furstenberg, the company said in a statement on Friday. At the time of his hire, von Furstenberg said Saunders’ arrival symbolized and facilitated her stepping back from the day-to-day duties that occupy the work of a full-time creative director. The British designer joined DVF in May 2016 and was in charge of all product categories. #wwdnews
For @versace_official’s spring ad campaign, the brand emphasized the archival prints from the spring tribute collection dedicated to the late Gianni Versace. Closing out the show were five of Gianni’s favorite models: Cindy, Naomi, Carla, Helena, and Claudia. Bowing on December 18, the new campaign is yet another tribute to supermodel-dom as the images by Steven Meisel are fronted by @iamnaomicampbell, @cturlington, @gisele and more. #wwdfashion
Four-time Oscar-nominated actress Annette Bening has been waiting 20 years to play Gloria Graham in "Film Stars Don't Die in Liverpool," which will be released on December 29. The movie about Graham – a Hollywood star known for her controversial relationship with a younger Englishman named Peter Turner – is based off a memoir Turned wrote. "She felt vulnerable to him, because she loved him, she really did love him. And anyone that we really truly are in love with, we re vulnerable to in a very deep way," said Bening. Read our full interview with the modern icon of an actress on WWD.com. #wwdeye (📷: @ninebagatelles; Styled by @cristinaehrlich)
The crisp white button down: a staple that can be dressed up or down and accessorized throughout the decades. Here, on a Art Basel-goer in 2017 on the left and on the iconic Audrey Hepburn in “Roman Holiday” in 1953 on the right. #tbt #wwdfashion (📷: Andrew Morales)
Known for her work with @victoriassecret, 25-year-old model @georgiafowler is raising her profile in Hollywood. Fowler stars in @vincecamuto’s holiday campaign, which launched in partnership with “Pitch Perfect 3.” “Almost every shoot with Vince Camuto, I’ve had to face a fear…It was definitely a challenge. I’m so grateful for it, though. I’ve always wanted to be a pop star, so that was the perfect chance,” Fowler said. Head to WWD.com to read about Fowler’s experience modeling, including at the #VSFashionShow, and her relationship with Nick Jonas. #wwdeye (📷: @jilliansollazzo)
EXCLUSIVE: Huda Kattan just became the first beauty influencer to land a major beauty deal. Kattan's business, @hudabeauty, has received a minority investment from private equity firm TSG Consumer Partners. The brand, which industry sources say is on track to do $200 million in retail sales for 2017, will receive support on product, retail and geographic expansion through the deal. Get all the details on the deal and read @_a_collins' interview with Kattan on WWD.com. Link in bio. (📷: @jgreenery) #wwdbeauty #wwdnews
Peruvian model @juanaburga_official – who is known for walking the runways of @rodarte, @viviennewestwood and @torybuch – is making the move to the big screen with drama “Los Últimos.” The film premiered in Argentina in November and arrives in the U.S. and Europe in 2018. On making the switch from modeling to acting, Burga told WWD: “It’s a completely different thing – a lot of people think it’s similar or try to connect things, especially like getting used to the camera or being looked at all the time or playing these different characrers, but film is a completely different story.” #wwdeye (📷: @jgreenery)
London’s newly opened @designmuseum will look back on the life and work of Azzedine Alaïa in a show that the designer helped to curate before he died of heart failure last month. The retrospective, which Alaïa had worked on with Mark Wilson, chief curator of the @groningermuseum, will look at the impact of his work worldwide. The show, “Azzedine Alaïa: The Couturier,” will run from May 10 to October 7. Read more about the exhibit on WWD.com #wwdnews #wwdfashion (📷: @zefashioninsider)