By  on November 12, 2010

Like the other products bearing his name, Reed Krakoff is infusing his new fragrance with the modernist style and upscale positioning of his eponymous brand.

“Doing fragrance was one of my first priorities in creating my own brand — I see it as a touchstone,” said Krakoff, whose Reed Krakoff Collection is sold in his freestanding boutiques at 831 Madison Avenue in Manhattan, in Tokyo’s Aoyama district, and at The Forum Shops at Caesars Palace in Las Vegas, as well as on his own Web site, at Saks Fifth Avenue, Colette in Paris, 10 Corso Como in Milan, Isetan in Japan and a selection of upscale boutiques. Reed Krakoff Collection was first shown at New York Fashion Week in February and launched in September; it includes ready-to-wear, handbags, shoes, jewelry, small leather goods, sunglasses, watches and accessories. In addition to designing his own brand, Krakoff remains president and executive creative director of Coach Inc., which owns the Reed Krakoff brand and is funding its growth.

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