By  on March 28, 2008

Mustang is driving back into the fragrance market with a new car-themed men’s scent, Mustang Blue, in June.

“We are aiming to expand the Mustang fragrance’s position as a lifestyle brand,” said Robin Mason, vice president of global marketing for the Mustang fragrance brand, which is produced by the Aramis and Designer Fragrances division of the Estée Lauder Cos. The first Mustang scent launched in June 2007 in midtier department stores such as Sears.

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