By and  on November 18, 2011

When Rihanna launched her first fragrance, Reb’l Fleur, she asked her fans in a Web video if they considered themselves to be a rebel or a flower. A resounding 68 percent voted for the rebellious persona, and that became the name of her second women’s scent, Rebelle by Rihanna.

The star’s licensee, Parlux Fragrances Inc., will launch the fragrance in early December at Macy’s with high hopes that it following in the lucrative footsteps of its successor. Distribution will then be expanded to Europe and Latin America.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus