When Rihanna created her first women’s fragrance in 2011, she noted that she wanted to produce a men’s scent first.
Now, after crafting four fragrances for women, her dream has come true. In September, her licensee, Parlux Fragrances Inc., will launch Rogue Man by Rihanna.
“The whole men’s category for us is trending very well,” said Donald Loftus, president of Parlux Ltd., adding that Gold Jay Z, Mankind by Kenneth Cole and Vince Camuto Homme have all had success in the men’s market. “[Creating a men’s scent] has been something Rihanna has wanted to do since the beginning.”
Created by Frank Voelkl at Firmenich, the scent is classified as an oriental woody. The composition opens with black pepper, rosemary, clementine and bergamot, atop a heart of jasmine, cedarwood, labdanum and vanilla orchid, and a base of sandalwood, musk, patchouli, amber and tonka bean.
“Of the current pop icons, Rihanna has had some really long-term success [in fragrance],” noted Loftus. “That success has translated across the ocean. So her international following is huge, and that’s not always the case with celebrities.”
The price points are $69 for a 3.4-oz. eau de toilette spray and $39 for a 1-oz. version.
Shot by Mario Sorrenti, an ad campaign — which will be featured digitally and in retail catalogs — shows Rihanna with her arms roped around tattooed male model Daniel Ness.
“We don’t know if a man will react to this, if a woman will buy this for her boyfriend or [a man] is hoping to turn into the guy that’s in the ad,” said Loftus. “The first bottle may be sold to a Rihanna fan, the second bottle [will be] because the bottle and the juice are just really fantastic.”
Rogue Man by Rihanna will launch globally in 800 doors, including Macy’s and at macys.com.
Loftus would not discuss sales figures, but industry sources estimate Rogue Man will ring up $10 million globally in first-year retail sales.
Executives added that in July 2015, Rihanna will launch a third women’s pillar.
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
@lhd, founder and CEO of @thewebster, has teamed up with @lebonmarcherivegauche for the European launch of her ready-to-wear line, LHD. The launch will come with an exclusive pop-up opening today that’s set to run through May 20. Located on the second floor, it carries her debut Miami-themed resort collection, launched in November as see-now-buy-now. #wwdfashion
@longchamp, which marks its 70th anniversary this year, just opened its biggest U.S. store on Manhattan’s Fifth Avenue. On the lower level there’s a floor-to-ceiling display of the brand’s iconic Le Pliage bag – in all of its different colors, shapes and sizes. Customers can also have their product personalized in-store by imprinting names, initials or emblems. #wwdfashion (📷: @ericmtownsend)
“Whenever I’m in that place of sound and music, I don’t have fear or nervousness…This album has a lot of themes of courage and boldness and I want to be the soundtrack for people’s lives. I’ll be so happy if [my songs] evoke strength in people, which I know music has done for me,” says @kimbramusic of her newest album “Primal Heart.” The New Zealand-born singer sat down with WWD to talk about her music, newest tour and connecting with hear fans — read more on WWD.com #wwdeye (📷: @jilliansollazzo)
Luxury handbag resale company @rebagofficial is planning to sell a rare collectible for $70,000: the @hermes White Crocodile Himalayan Birkin. The exclusive Birkin sold for about $100,000 in 2008, when @davidbeckham bought one for his wife @victoriabeckham to add to her collection. Read more about the rare Birkin on WWD.com #wwdaccessories
With her costume pearl necklace and what-you-see-is-what-you-get style, Barbara Bush, who died Tuesday at age 92, was a straight-shooter from start to finish.
Born Barbara Pierce in New York City, Bush served as the 37th first lady, as well as the country’s second lady from 1981 to 1989. In addition to being part of the longest presidential marriage — 73 years — Bush also had the unlikely distinction of having one son, George W., become the 43rd president and another son, Jeb, run unsuccessfully in 2016. Having served as second lady during the Reagan administration’s two terms and lived all over the world during her own husband’s ascending political career, Barbara Bush made it clear that literacy — not fashion — was her priority. Read more from Rosemary Feitelberg’s obituary on the late First Lady in WWD.com, link in bio. #barbarabush #wwdnews
Western and ’90s trends have influenced denim for fall 2018. Think raw, dark and coated jeans mixed with bold prints and tough leather. #trendtuesdays #wwdfashion (Styled by @thealexbadia;📷: @ryanplett)