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Robert Graham in Scent Deal

Batallure Beauty will create, develop and distribute fragrances and personal-care products under the fashion brand's name.

Fashion brand Robert Graham may soon have a new place to showcase its signature vibrant colors and patterns — a fragrance bottle.

This story first appeared in the March 7, 2014 issue of WWD.  Subscribe Today.

Robert Graham Holdings and Batallure Beauty have inked an exclusive global licensing deal for the creation, development and distribution of fragrances and personal-care products under the Robert Graham name.

The brand — founded in 2001 by Robert Stock, who serves as chief creative officer — is known for its intrinsically detailed and wildly patterned men’s shirts. But in recent years, it expanded into a host of different categories, including shoes, denim, accessories, eyewear and women’s clothing.

“[Stock] is a real creative visionary when it comes to branding and product,” said Robin Burns-McNeill, chairman of Batallure Beauty. “We want to capture the spirit and uniqueness of the brand from a creative approach.”

Burns-McNeill noted that while the companies are in the early stages of planning discussions, a men’s fragrance is slated for spring 2015. The fragrance will likely be distributed in retailers where Robert Graham is carried, and in the brand’s stand-alone stores, said Burns-McNeill.