By  on March 14, 2014

The granddaughter of storied fashion designers Marcel and Hélène Rochas aims to follow in her family’s fragrance-minded footsteps with a new brand centered on balancing the self through scent.

Pauline Rochas and her partner Carole Beaupré — who together in 2000 founded Coolife, a Williamsburg, Brooklyn-based still life and beauty photography studio — decided to enter the fragrance industry as a form of artistic expression and as an homage to Rochas’ family roots.

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