CARRARA, Italy — The association between marble caves and sophisticated, niche fragrances may not be automatic, but the concept behind Salvatore Ferragamo’s new Tuscan Soul Quintessential Collection is intrinsically linked with this unique location, famed worldwide for its white stone.
“I’m speechless. It’s the first time I ever came here, although it’s not far from Florence, and I couldn’t believe my eyes coming here — I don’t know how many photos I took driving up,” marveled Ferruccio Ferragamo, chairman of the Florence-based luxury company. Ferragamo hosted an event to launch the four Tuscan Soul fragrances at the Cave Michelangelo, where the Renaissance artist procured marble for masterpieces such as the Pietà and the David. “At first, I didn’t see the link, but now I understand it’s a natural one between what Ferragamo does and Tuscany and Florence.”
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