Perfumer Sarah Horowitz is boosting the specialty store distribution of her eponymous fragrance brand by repackaging her premiere line of scents in a more accessible form and launching it in Anthropologie.
Agoura Hills, Calif.-based Sarah Horowitz Parfums, whose scents are carried in about 40 doors, including Barneys New York, Studio at Fred Segal and Planet Blue stores, began shipping the fragrances several weeks ago and expects them to reach 124 Anthropologie stores this week.
Based on preliminary results, the fragrances, called Beauty, Light, Love and Peace, are projected to generate retail sales of at least $75,000 during the fourth quarter, according to industry sources.
The eaux de parfum, which come in slender, 0.3-oz. glass bottles, or “purse pens,” as Horowitz likes to say, each retail for $40. Peace is described as a clean, fresh citrus; Light is a sheer, white floral, and Love is billed as a classic spicy oriental. Beauty is a floriental with fruit.
Previously, the scents were only available in 1.7-oz. versions for $95, but, “With the economy the way it is,” said Horowitz, “we’ve gotten requests for something more accessible than the 1.7-oz. size.”
Horowitz, whose firm was known as Creative Scentualization until last year, noted that while business was brisk in January and February this year, sales softened through the spring and summer, another reason for launching the smaller-size scents.
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