On the surface, hitching your star to the celebrity wagon seems like a capital idea given the public’s fascination with fame and fortune. But star power does not a blockbuster guarantee: Remember Cher’s fragrance? Or Linda Evans’? Neither do we. (Well, maybe just barely.) Five years ago, Jennifer Lopez’s Glow by JLO ignited a celebrity fragrance craze and her scent stayed in the top-selling position for 12 months, but then quietly disappeared. Other projects, such as those from Sarah Jessica Parker and Sean “Diddy” Combs, have shown they can go the distance. Somewhere in the middle is Britney Spears, who, despite a string of bizarre antics this year, still manages to move product (Curious Britney Spears, Fantasy Britney Spears and Midnight Fantasy Britney Spears, with another scent, Believe Britney Spears, due later this year.) Here, some of the latest contenders in the game.
Celeb: Sarah Jessica Parker Scent name: Covet Sarah Jessica Parker Notes include: Geranium leaves, Sicilian lemon, magnolia, musk, vetiver and bois de cashmere. She says: “What we came to in a pretty quick fashion was the ugly part of the geranium—downwind of the floral, of the coveted part of the flower.” Priced at: Eaux de toilette in two sizes, $52 and $68. Launch date: Mid-July at Macy’s; mid-August everywhere else. Chances of success: Parker’s first scent, Lovely Sarah Jessica Parker, has done more than $100 million to date; sources say Covet could do $30 million or more in its first year.
Celeb: Mariah Carey Scent name: M by Mariah Carey Notes include: Marshmallow, sea breeze accord, Living Tahitian Tiare flower, gardenia petals, sheer amber, patchouli and Moroccan incense. She says: “Creating this [scent] was like creating a song, and that’s what I know best.” Priced at: Eaux de parfum sprays in three sizes at $39.50, $52.50 and $62.50, with a 0.5-oz. parfum at $175. Launch date: September Chances of success: Think big. Experts estimate the scent could do $75 million worldwide in the first year.
Celeb: Gwen Stefani Scent name: L by Gwen Stefani Notes include: Leafy water hyacinth, white freesia, fresh pear, jasmine petals, rose and lily of the valley. She says: “I wanted this fragrance to be light, fresh and clean. I’m currently working on five fragrances, but this one is intended to be the classic.” Priced at: Eaux de parfum in two sizes at $55 and $70, and a solid perfume compact, $42. Launch date: July at Nordstrom; September everywhere else. Chances of success: Stefani’s fans are sure to give her another hit. Sources estimate it could do $30 million in its first year in the U.S.
Celeb: Usher Scent names: Usher He and Usher She Notes include: She has red currant and apricot nectar; He has white pepper and black suede. He says: She “represents a woman of mystery. I would wear He with a tux or a pair of jeans.” Priced at: Two sizes of eaux de parfum for women, $52 and $68; for men, eaux de toilette in two sizes at $50 and $65. Launch date: September Chances of success: Doing it his way, Usher’s masterbrand could do upward of $80 million globally in its first year.
Celeb: Paris Hilton Scent name: Can Can Notes include: Clementine flower, nectarine, wild orchid and orange blossom. She says: Hilton has kept mum thus far—perhaps she’s too distracted by her other woes. Priced at: Eaux de parfum sprays in two sizes for $45 and $55. Launch date: October at Macy’s. Chances of success: Apparently, there’s no satiating America’s taste for Paris—even after a spell behind bars. Can Can could do $20 million in wholesale sales in its first year.
Celeb: Sean “Diddy” Combs Scent name: Unforgivable for Women Notes include: Bergamot, cassis, piña colada, freesia and coco de mer. He says: “You have to have a strong imagination to be in this industry—you can’t be afraid to dream.” Priced at: Two sizes of the scent, an eau de toilette, will be offered for $55 and $75. Launch date: August Chances of success: Unforgivable for Men did $150 million globally in its first year; the women’s version could do $45 million in the U.S alone in that time frame.
Donatella Versace will receive the International Award at the 2018 @cfda awards, which were announced tonight. Tap link in bio for a list of all the nominees and honorees. #wwdnews #wwdfashion (📷: @rahirezvanistudio )
The 2018 @cfda Awards nominees are out! @virgilabloh for @off____white for is nominated for Womenswear Designer of the Year. Tap link in bio for all the nominees. #wwdnews #wwdfashion ( 📷: @simonelezzi)
@chanelofficial is suing high-end vintage retailer @whatgoesaroundnyc for trademark infringement, a move that could cost the retailer millions. The French fashion house claims that it’s not only unintentionally sold counterfeit goods on occasion, but that it’s “gone out of its way to create an association with Chanel,” which does not exist. Read Chanel’s statement on WWD.com #wwdnews (@aitorrosasphoto)
Exclusive: Guillaume Henry has left @ninaricci, the fashion house said on Thursday. “After three years of mutually gratifying creative collaboration, Nina Ricci and Guillaume Henry have together decided that the designer will depart the house after the presentation of the fall-winter 2018-19 collection,” Ricci said in a statement. Get all the details on WWD.com #wwdfashion (📷: @aitorrosasphoto)
“When Bella enters a room all heads turn,” said @peterphilipsmakeup, creative and image director for @diormakeup. Last night, the two celebrated the product launch of Dior’s Lacquer Plump in Los Angeles with other celebs like @parisjackson, @winnieharlow and more. Head to WWD.com to see the rest of the photos from the night (📷: @chelsealaurenla) #wwdeye
“These shirts are an art form, it’s about getting the message out to as many people as you can. It breaks down the pretentiousness of the art gallery,” says Kumasi Sadiki, cofounder of @ebayontheblock, a store that sells merchandise by New York artists who are shifting their attention to clothes as a wearable medium. Pictured here is a design by artist @joegarvey_, one of the first to spearhead this movement. Head to WWD.com to read @mistywhitesidell full story on how their designs have become merch for the underground elite #wwdfashion
@netaporter is dedicating a part of its website – called the Fine Jewelry and Watch Destination – to highlight its high-end jewelry. The hub will feature products on the site, as well as incorporate styling advice and educational content about high-priced jewelry items. Get more details on WWD.com. #wwdaccessories
For “The Cher Show,” an upcoming musical based on @cher’s life and career, @bobmackie is once again collaborating with the singer in designing the costumes. For decades, Mackie has designed glitzy stage costumes and red carpet looks for the 71-year-old Grammy winner. Pictured here is a sketch of some of the pieces in the wardrobe of the musical, which is set to debut in Chicago on June 12 before making its way to Broadway #wwdeye