On the surface, hitching your star to the celebrity wagon seems like a capital idea given the public’s fascination with fame and fortune. But star power does not a blockbuster guarantee: Remember Cher’s fragrance? Or Linda Evans’? Neither do we. (Well, maybe just barely.) Five years ago, Jennifer Lopez’s Glow by JLO ignited a celebrity fragrance craze and her scent stayed in the top-selling position for 12 months, but then quietly disappeared. Other projects, such as those from Sarah Jessica Parker and Sean “Diddy” Combs, have shown they can go the distance. Somewhere in the middle is Britney Spears, who, despite a string of bizarre antics this year, still manages to move product (Curious Britney Spears, Fantasy Britney Spears and Midnight Fantasy Britney Spears, with another scent, Believe Britney Spears, due later this year.) Here, some of the latest contenders in the game.
Celeb: Sarah Jessica Parker Scent name: Covet Sarah Jessica Parker Notes include: Geranium leaves, Sicilian lemon, magnolia, musk, vetiver and bois de cashmere. She says: “What we came to in a pretty quick fashion was the ugly part of the geranium—downwind of the floral, of the coveted part of the flower.” Priced at: Eaux de toilette in two sizes, $52 and $68. Launch date: Mid-July at Macy’s; mid-August everywhere else. Chances of success: Parker’s first scent, Lovely Sarah Jessica Parker, has done more than $100 million to date; sources say Covet could do $30 million or more in its first year.
Celeb: Mariah Carey Scent name: M by Mariah Carey Notes include: Marshmallow, sea breeze accord, Living Tahitian Tiare flower, gardenia petals, sheer amber, patchouli and Moroccan incense. She says: “Creating this [scent] was like creating a song, and that’s what I know best.” Priced at: Eaux de parfum sprays in three sizes at $39.50, $52.50 and $62.50, with a 0.5-oz. parfum at $175. Launch date: September Chances of success: Think big. Experts estimate the scent could do $75 million worldwide in the first year.
Celeb: Gwen Stefani Scent name: L by Gwen Stefani Notes include: Leafy water hyacinth, white freesia, fresh pear, jasmine petals, rose and lily of the valley. She says: “I wanted this fragrance to be light, fresh and clean. I’m currently working on five fragrances, but this one is intended to be the classic.” Priced at: Eaux de parfum in two sizes at $55 and $70, and a solid perfume compact, $42. Launch date: July at Nordstrom; September everywhere else. Chances of success: Stefani’s fans are sure to give her another hit. Sources estimate it could do $30 million in its first year in the U.S.
Celeb: Usher Scent names: Usher He and Usher She Notes include: She has red currant and apricot nectar; He has white pepper and black suede. He says: She “represents a woman of mystery. I would wear He with a tux or a pair of jeans.” Priced at: Two sizes of eaux de parfum for women, $52 and $68; for men, eaux de toilette in two sizes at $50 and $65. Launch date: September Chances of success: Doing it his way, Usher’s masterbrand could do upward of $80 million globally in its first year.
Celeb: Paris Hilton Scent name: Can Can Notes include: Clementine flower, nectarine, wild orchid and orange blossom. She says: Hilton has kept mum thus far—perhaps she’s too distracted by her other woes. Priced at: Eaux de parfum sprays in two sizes for $45 and $55. Launch date: October at Macy’s. Chances of success: Apparently, there’s no satiating America’s taste for Paris—even after a spell behind bars. Can Can could do $20 million in wholesale sales in its first year.
Celeb: Sean “Diddy” Combs Scent name: Unforgivable for Women Notes include: Bergamot, cassis, piña colada, freesia and coco de mer. He says: “You have to have a strong imagination to be in this industry—you can’t be afraid to dream.” Priced at: Two sizes of the scent, an eau de toilette, will be offered for $55 and $75. Launch date: August Chances of success: Unforgivable for Men did $150 million globally in its first year; the women’s version could do $45 million in the U.S alone in that time frame.
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye