On the surface, hitching your star to the celebrity wagon seems like a capital idea given the public’s fascination with fame and fortune. But star power does not a blockbuster guarantee: Remember Cher’s fragrance? Or Linda Evans’? Neither do we. (Well, maybe just barely.) Five years ago, Jennifer Lopez’s Glow by JLO ignited a celebrity fragrance craze and her scent stayed in the top-selling position for 12 months, but then quietly disappeared. Other projects, such as those from Sarah Jessica Parker and Sean “Diddy” Combs, have shown they can go the distance. Somewhere in the middle is Britney Spears, who, despite a string of bizarre antics this year, still manages to move product (Curious Britney Spears, Fantasy Britney Spears and Midnight Fantasy Britney Spears, with another scent, Believe Britney Spears, due later this year.) Here, some of the latest contenders in the game.
Celeb: Sarah Jessica Parker Scent name: Covet Sarah Jessica Parker Notes include: Geranium leaves, Sicilian lemon, magnolia, musk, vetiver and bois de cashmere. She says: “What we came to in a pretty quick fashion was the ugly part of the geranium—downwind of the floral, of the coveted part of the flower.” Priced at: Eaux de toilette in two sizes, $52 and $68. Launch date: Mid-July at Macy’s; mid-August everywhere else. Chances of success: Parker’s first scent, Lovely Sarah Jessica Parker, has done more than $100 million to date; sources say Covet could do $30 million or more in its first year.
Celeb: Mariah Carey Scent name: M by Mariah Carey Notes include: Marshmallow, sea breeze accord, Living Tahitian Tiare flower, gardenia petals, sheer amber, patchouli and Moroccan incense. She says: “Creating this [scent] was like creating a song, and that’s what I know best.” Priced at: Eaux de parfum sprays in three sizes at $39.50, $52.50 and $62.50, with a 0.5-oz. parfum at $175. Launch date: September Chances of success: Think big. Experts estimate the scent could do $75 million worldwide in the first year.
Celeb: Gwen Stefani Scent name: L by Gwen Stefani Notes include: Leafy water hyacinth, white freesia, fresh pear, jasmine petals, rose and lily of the valley. She says: “I wanted this fragrance to be light, fresh and clean. I’m currently working on five fragrances, but this one is intended to be the classic.” Priced at: Eaux de parfum in two sizes at $55 and $70, and a solid perfume compact, $42. Launch date: July at Nordstrom; September everywhere else. Chances of success: Stefani’s fans are sure to give her another hit. Sources estimate it could do $30 million in its first year in the U.S.
Celeb: Usher Scent names: Usher He and Usher She Notes include: She has red currant and apricot nectar; He has white pepper and black suede. He says: She “represents a woman of mystery. I would wear He with a tux or a pair of jeans.” Priced at: Two sizes of eaux de parfum for women, $52 and $68; for men, eaux de toilette in two sizes at $50 and $65. Launch date: September Chances of success: Doing it his way, Usher’s masterbrand could do upward of $80 million globally in its first year.
Celeb: Paris Hilton Scent name: Can Can Notes include: Clementine flower, nectarine, wild orchid and orange blossom. She says: Hilton has kept mum thus far—perhaps she’s too distracted by her other woes. Priced at: Eaux de parfum sprays in two sizes for $45 and $55. Launch date: October at Macy’s. Chances of success: Apparently, there’s no satiating America’s taste for Paris—even after a spell behind bars. Can Can could do $20 million in wholesale sales in its first year.
Celeb: Sean “Diddy” Combs Scent name: Unforgivable for Women Notes include: Bergamot, cassis, piña colada, freesia and coco de mer. He says: “You have to have a strong imagination to be in this industry—you can’t be afraid to dream.” Priced at: Two sizes of the scent, an eau de toilette, will be offered for $55 and $75. Launch date: August Chances of success: Unforgivable for Men did $150 million globally in its first year; the women’s version could do $45 million in the U.S alone in that time frame.
“What he has done at Vuitton is really exceptional,” said @gameofthrones’ actress Gwendoline Christie on @mrkimjones’ final show for @louisvuitton. “He has rebooted luxury in terms of making it commercial, viable and contemporary. And most importantly artistic. He has never compromised his artistic vision for the sake of commodity.” (📷: @zefashioninsider)
After seeing a demand for men’s wear from its customers, British contemporary women’s wear label @ariesarise has added a men’s wear component and will launch a unisex collection with @mrporterlive. The 20-piece collection includes jackets, denim, logo T-shirts and more with deconstructed ‘90s vibes. Set to launch on January 18, you can shop the pieces on Aries’ website and on mrporter.com. #wwdfashion
“And so spending so much time with a character who thinks like that, inevitability you try and analyze yourself and go back and think about your own demons and dark chapters that you had in your life,” says @thedanielbruhl of his role in TNT’s “The Alienist.” The show, set in the Gilded Age of New York, also stars Dakota Fanning and Luke Evans. Head to WWD.com to read about how 39-year-old Brühl prepared for the role and why he thinks the show is so relevant to today #wwdeye ( 📷: @Eriktanner)
Now that Celine Dion’s collection has topped $10 million in sales, the pop superstar, fashion icon and newly-minted industry player is eyeing growth in Asia. Read the full report by @tiffanyap, link in bio. #wwdnews #celinedion
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
Among the familiar faces at @off____white’s show was a surprise figure: Japanese artist @takashipom, pictured here on Wednesday morning. Other show-goers included @jerrylorenzo, who spoke about his upcoming project: a @nike collaboration for back to school, with designs inspired by his childhood on the West Coast. Sitting in the front row were Future, Don Crawley, @miguel and more. See the rest of the photos on WWD.com #wwdeye (📷: Stephane Feugere)
According to @laurentsai, former “Terrace House: Aloha State” cast member, she didn’t know she was auditioning for the Japanese version of “Real World.” “I was telling a couple of my friends and someone’s like, ‘That sounds a lot like Terrace House.’ I was like, ’No it can’t be.’” Turns out, it was. But Tsai isn’t just a reality star — she’s an illustrator who has worked with Starbucks Japan and most recently, she’s dipping her toes into the fashion world. Head to WWD.com to read about her time on the show, modeling and her art. #wwdeye (📷: @danieldorsa)
More changes are coming to New York Fashion Week: Beginning with the spring 2019 collection, @alexanderwangny will move his New York show to June from September, adopting a biannual schedule with collections shown in June and December. Additionally, the @cfda is planning for an official summer/winter fashion season taking place as soon as June and December 2018. Read more about the upcoming changes on WWD.com. #wwdnews #wwdfashion (📷: @slovekinpics)