On the surface, hitching your star to the celebrity wagon seems like a capital idea given the public’s fascination with fame and fortune. But star power does not a blockbuster guarantee: Remember Cher’s fragrance? Or Linda Evans’? Neither do we. (Well, maybe just barely.) Five years ago, Jennifer Lopez’s Glow by JLO ignited a celebrity fragrance craze and her scent stayed in the top-selling position for 12 months, but then quietly disappeared. Other projects, such as those from Sarah Jessica Parker and Sean “Diddy” Combs, have shown they can go the distance. Somewhere in the middle is Britney Spears, who, despite a string of bizarre antics this year, still manages to move product (Curious Britney Spears, Fantasy Britney Spears and Midnight Fantasy Britney Spears, with another scent, Believe Britney Spears, due later this year.) Here, some of the latest contenders in the game.
Celeb: Sarah Jessica Parker Scent name: Covet Sarah Jessica Parker Notes include: Geranium leaves, Sicilian lemon, magnolia, musk, vetiver and bois de cashmere. She says: “What we came to in a pretty quick fashion was the ugly part of the geranium—downwind of the floral, of the coveted part of the flower.” Priced at: Eaux de toilette in two sizes, $52 and $68. Launch date: Mid-July at Macy’s; mid-August everywhere else. Chances of success: Parker’s first scent, Lovely Sarah Jessica Parker, has done more than $100 million to date; sources say Covet could do $30 million or more in its first year.
Celeb: Mariah Carey Scent name: M by Mariah Carey Notes include: Marshmallow, sea breeze accord, Living Tahitian Tiare flower, gardenia petals, sheer amber, patchouli and Moroccan incense. She says: “Creating this [scent] was like creating a song, and that’s what I know best.” Priced at: Eaux de parfum sprays in three sizes at $39.50, $52.50 and $62.50, with a 0.5-oz. parfum at $175. Launch date: September Chances of success: Think big. Experts estimate the scent could do $75 million worldwide in the first year.
Celeb: Gwen Stefani Scent name: L by Gwen Stefani Notes include: Leafy water hyacinth, white freesia, fresh pear, jasmine petals, rose and lily of the valley. She says: “I wanted this fragrance to be light, fresh and clean. I’m currently working on five fragrances, but this one is intended to be the classic.” Priced at: Eaux de parfum in two sizes at $55 and $70, and a solid perfume compact, $42. Launch date: July at Nordstrom; September everywhere else. Chances of success: Stefani’s fans are sure to give her another hit. Sources estimate it could do $30 million in its first year in the U.S.
Celeb: Usher Scent names: Usher He and Usher She Notes include: She has red currant and apricot nectar; He has white pepper and black suede. He says: She “represents a woman of mystery. I would wear He with a tux or a pair of jeans.” Priced at: Two sizes of eaux de parfum for women, $52 and $68; for men, eaux de toilette in two sizes at $50 and $65. Launch date: September Chances of success: Doing it his way, Usher’s masterbrand could do upward of $80 million globally in its first year.
Celeb: Paris Hilton Scent name: Can Can Notes include: Clementine flower, nectarine, wild orchid and orange blossom. She says: Hilton has kept mum thus far—perhaps she’s too distracted by her other woes. Priced at: Eaux de parfum sprays in two sizes for $45 and $55. Launch date: October at Macy’s. Chances of success: Apparently, there’s no satiating America’s taste for Paris—even after a spell behind bars. Can Can could do $20 million in wholesale sales in its first year.
Celeb: Sean “Diddy” Combs Scent name: Unforgivable for Women Notes include: Bergamot, cassis, piña colada, freesia and coco de mer. He says: “You have to have a strong imagination to be in this industry—you can’t be afraid to dream.” Priced at: Two sizes of the scent, an eau de toilette, will be offered for $55 and $75. Launch date: August Chances of success: Unforgivable for Men did $150 million globally in its first year; the women’s version could do $45 million in the U.S alone in that time frame.
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
@lhd, founder and CEO of @thewebster, has teamed up with @lebonmarcherivegauche for the European launch of her ready-to-wear line, LHD. The launch will come with an exclusive pop-up opening today that’s set to run through May 20. Located on the second floor, it carries her debut Miami-themed resort collection, launched in November as see-now-buy-now. #wwdfashion
@longchamp, which marks its 70th anniversary this year, just opened its biggest U.S. store on Manhattan’s Fifth Avenue. On the lower level there’s a floor-to-ceiling display of the brand’s iconic Le Pliage bag – in all of its different colors, shapes and sizes. Customers can also have their product personalized in-store by imprinting names, initials or emblems. #wwdfashion (📷: @ericmtownsend)
“Whenever I’m in that place of sound and music, I don’t have fear or nervousness…This album has a lot of themes of courage and boldness and I want to be the soundtrack for people’s lives. I’ll be so happy if [my songs] evoke strength in people, which I know music has done for me,” says @kimbramusic of her newest album “Primal Heart.” The New Zealand-born singer sat down with WWD to talk about her music, newest tour and connecting with hear fans — read more on WWD.com #wwdeye (📷: @jilliansollazzo)
Luxury handbag resale company @rebagofficial is planning to sell a rare collectible for $70,000: the @hermes White Crocodile Himalayan Birkin. The exclusive Birkin sold for about $100,000 in 2008, when @davidbeckham bought one for his wife @victoriabeckham to add to her collection. Read more about the rare Birkin on WWD.com #wwdaccessories
With her costume pearl necklace and what-you-see-is-what-you-get style, Barbara Bush, who died Tuesday at age 92, was a straight-shooter from start to finish.
Born Barbara Pierce in New York City, Bush served as the 37th first lady, as well as the country’s second lady from 1981 to 1989. In addition to being part of the longest presidential marriage — 73 years — Bush also had the unlikely distinction of having one son, George W., become the 43rd president and another son, Jeb, run unsuccessfully in 2016. Having served as second lady during the Reagan administration’s two terms and lived all over the world during her own husband’s ascending political career, Barbara Bush made it clear that literacy — not fashion — was her priority. Read more from Rosemary Feitelberg’s obituary on the late First Lady in WWD.com, link in bio. #barbarabush #wwdnews
Western and ’90s trends have influenced denim for fall 2018. Think raw, dark and coated jeans mixed with bold prints and tough leather. #trendtuesdays #wwdfashion (Styled by @thealexbadia;📷: @ryanplett)