By  on June 20, 2008

The only thing not launching a fragrance during the upcoming Milan men's fashion week appears to be the mosquitoes.

Starting Sunday, some of the biggest fashion names around will begin to roll out megaprojects that will only heighten the crescendo of what already has been a packed launch season. As the economy bites, retail sales sour and consumers become more cautious, beauty companies all seem to be shouting the same anthem: new, new, new.

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