By  on October 31, 2008

Sarah Jessica Parker’s fragrance business is having a moment. Make that at least three — Dawn, Endless and Twilight, the scents that comprise her upcoming Lovely Collection lineup.

“This was meant to be a personal collection of fragrances,” Parker told WWD. “I wanted to offer a little glimpse into my world, something that was genuine and relatable — very specific moments, treasures of time.”

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