Sean “Diddy” Combs has never had a problem attracting the ladies — in August, he’s hoping to use that charm to lure them to Macy’s fragrance counters to discover Empress, his new women’s scent.
Empress is intended to be a female counterpart to his men’s scent I Am King, which was launched in September 2008.
The scent is a Macy’s exclusive and is being produced by Sean John Fragrances, a division of the Estée Lauder Cos. Inc. Combs also has an exclusive distribution arrangement for his Sean John men’s apparel with Macy’s.
A crisp, fruity floral Combs concocted with International Flavors & Fragrances and Trudi Loren, vice president of corporate fragrance development worldwide for the Estée Lauder Cos., Empress’ top notes are of key lime pie, mandarin imperial, starfruit and imperial french berry; its heart is of raspberries, passion flower, peony, cardamom and ambrette seeds, and the drydown is of vanilla, sandalwood, crystallized caramel and second skin accord.
Eaux de parfum in two sizes — 1.7 oz. for $57 and 3.4 oz. for $74 — will be offered, as will a 6.7-oz. body cream for $38.
The bottle is gold with a translucent cap, intended to complement I Am King’s packaging.
While executives declined comment on projected sales, industry sources estimated that Empress could do upwards of $30 million at retail in its first year on counter.
“I created Empress for the woman who is powerful beyond all others,” stated Combs, adding that the fragrance was designed with a powerful, modern woman in mind. “She is greater than a queen; she is the ruler of her universe.”