By  on November 24, 2009

Sean “Diddy” Combs is doing home shopping.

The hip-hop impresario-turned-designer will make his debut on the HSN network Monday, on behalf of his I Am King and Unforgivable fragrances. His appearance will mark a significant step in HSN’s campaign to not only prove fragrances can be sold on TV, but also capture a commanding vantage in the market. Mindy Grossman, chief executive officer of HSN Inc., recalled working at VH1, and she wants to apply a similar strategy. “We should own Behind the Fragrance,” Grossman said, paraphrasing the title of the music-biography series.

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