By  on August 23, 2011

The celebrity fragrance game is about to get a new player: actress-singer Selena Gomez.

The 19-year-old Gomez, who plans to release her scent in 2012 with Adrenalina Inc., has chosen a unique way to develop it. Her fans will be invited to log on to selenagomezperfumes.com later this fall to vote on accords and ingredients they prefer for the fragrance. The most popular notes will be incorporated into the finished scent. The first 50,000 participants will receive a free sample of the fragrance and will be entered into a drawing to win a tour of the fragrance lab with Gomez. Gomez’s camp said Tuesday that the development process is intended to create a stronger connection with her fans.

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