By  on October 29, 2010

Following its recent decision to enter Brazil, Sephora is taking a second step into Latin America with plans to open stores in Mexico.

The San Francisco-based Sephora Americas is teaming up in a joint venture with Grupo Axo of Mexico City. David Suliteanu, president and chief executive officer of Sephora Americas, said the Mexican venture provides “an opportunity for us to broaden our reach.”

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