By  on July 12, 2012

Shakira is getting sensual and tapping into a younger demographic with her newest scent, Elixir.

“After my first two fragrances, I wanted to do something different — I wanted to push the idea even further and develop a fragrance that would express my most sensual and exotic side, and Elixir is the result of that,” the entertainer said. “We worked on the concept of a ‘second skin,’ a fragrance that becomes a part of you.”

“This scent is aimed at a youthful consumer who wants to explore her power and her mystery,” said Jose Manuel Albesa, chief brand officer of Puig, Shakira’s scent licensee.


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