Maria Sharapova claimed her second French Open title on Saturday, and luck is certainly on her side as she looks ahead to Wimbledon. For good measure, Sharapova has signed with Avon Products Inc. as the face of Avon Luck, a pair of fragrances for women and men.
“Luck is a big part of my life,” Sharapova told WWD on Monday in an exclusive interview while shooting the fragrances’ TV advertising campaign, which took place in the Northern England county side. She added that she collaborated with Avon on both the story and concept for Luck, which sports the tag line “Celebrate Life’s Good Fortunes.”
“Maria is an amazing athlete and business woman who has had lots of success in life,” said Danielle Bibas, vice president of global fine fragrances at Avon. “She has this sophisticated natural beauty. She’s someone who really exudes happiness.”
But the tennis star’s biggest asset may be her grit and competitive streak. No sooner had she grabbed ahold of the French Open trophy, then her sights were already on the next championship. Asked how long she’ll give herself to revel in another Grand Slam victory, Sharapova said, “It’s such a quick turnaround from the French Open to Wimbledon, so you can only enjoy it for a couple of days.”
The tennis pro/businesswoman is no newcomer to beauty. She is the co-owner of sun-protection brand Supergoop, and nearly a decade ago the 27-year-old introduced a signature scent with Parlux Fragrance, which has since been discontinued. Outside of beauty, she’s created a candy line called Sugarpova, and her vast sponsorship deals include Nike, Tag Heuer and Evian, among others.
As for how she balances a tennis career and a growing business enterprise, Sharapova said, “I am a very passionate person — passionate and competitive. I always try new things and I’m never afraid of failing. I find drive in many things and I enjoy the creative process.”
She said she’s taken a greater interest in beauty in recent years. “I’ve always thought of beauty as such a sensational part of being a woman.” Sharapova said that fragrance in particularly intrigues her.
“It’s that moment that you have with yourself. It’s the last touch, and the last step,” she said, adding she generally selects fragrances that she can wear both day and night.
The two scents are an outgrowth of Avon’s overhauled fragrance strategy under chief executive officer Sheri McCoy.
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