Shiseido's newest fragrance taps the venerable company's heritage, with an aim to build its scent fortunes for the future.
While Shiseido's Beauté Prestige International handles most of the corporation's scent business — including designer licenses Issey Miyake, Jean Paul Gaultier and Narciso Rodriguez — Zen has been an integral part of Shiseido since 1964, said Heidi Manheimer, chief executive officer of Shiseido Cosmetics America. The decades-old original, a heavy floral, remains on sale, but the new introduction is lighter and "represents modern Japan," said Tomoko Yamagishi-Dressler, vice president of marketing for Shiseido Prestige Brands.
"You start one way as a baby, but why shouldn't you be able to choose your own path as opposed to culturally people telling you which way to go?" - Thom Browne at his men's spring 2018 show, where he celebrated gender fluidity. #pfw #wwdmens (📷: @delphineachard)
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)