Shiseido's newest fragrance taps the venerable company's heritage, with an aim to build its scent fortunes for the future.
While Shiseido's Beauté Prestige International handles most of the corporation's scent business — including designer licenses Issey Miyake, Jean Paul Gaultier and Narciso Rodriguez — Zen has been an integral part of Shiseido since 1964, said Heidi Manheimer, chief executive officer of Shiseido Cosmetics America. The decades-old original, a heavy floral, remains on sale, but the new introduction is lighter and "represents modern Japan," said Tomoko Yamagishi-Dressler, vice president of marketing for Shiseido Prestige Brands.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)