MILAN — Miuccia Prada has turned to the medium of video once more, this time to inaugurate her new men’s fragrance, Infusion d’Homme.
Prada commissioned nine young directors to produce short films based on what images the perfume triggered in their imaginations. The films, which can be viewed on Prada’s Web site, include an interpretation by Italian director Edoardo Lugari, where a man is pursued by a scent trail, while South Korean director Hyuk-Jae Kwon depicts a couple playing ping-pong who smell the fragrance and relive different memories and emotions.
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