MILAN — Signorina Eleganza is still a charming young woman, but she’s got a few more years’ experience tucked under her Vara bow than her Signorina predecessor. With its latest fragrance launch, which kicks off next month, Salvatore Ferragamo Parfums aims to corner a new market segment, one that’s more self-confident — and possesses a bit more disposable income.
“With the original Signorina, we had a core target of a woman between 18 and 25 years old, and now we’re really looking at a woman 25 to 30 or 35 years old, who’s a little more mature and independent,” said Ferragamo Parfums chief executive officer Luciano Bertinelli, adding that the new scent is priced 8 to 10 percent higher than the previous.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"