MILAN — Signorina Eleganza is still a charming young woman, but she’s got a few more years’ experience tucked under her Vara bow than her Signorina predecessor. With its latest fragrance launch, which kicks off next month, Salvatore Ferragamo Parfums aims to corner a new market segment, one that’s more self-confident — and possesses a bit more disposable income.
“With the original Signorina, we had a core target of a woman between 18 and 25 years old, and now we’re really looking at a woman 25 to 30 or 35 years old, who’s a little more mature and independent,” said Ferragamo Parfums chief executive officer Luciano Bertinelli, adding that the new scent is priced 8 to 10 percent higher than the previous.
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