After acquiring the global license over a year ago, Parlux Fragrances Inc. is gearing up to launch its first Jessica Simpson fragrance called Fancy Jessica Simpson this fall.
As an experienced veteran in the beauty industry, the singer-actress has multiple beauty deals including a clip-in hair extension line with Ken Pavés, called Hair U Wear, and a bath and body care line called Dessert. On the fashion front, Simpson also has several lines including swimwear, shoes, handbags, intimate apparel, outerwear, eyewear and jewelry.
"Jessica is already established as an entrepreneur and designer so this will just add to her other businesses," said Neil Katz, chairman and chief executive officer of Parlux.
With a three-year-old shoe business bringing in about $250 million in retail sales, Camuto Group, which holds the master license for the Simpson brand,is hoping to grow her licensing businesses into a billion dollar franchise, said Katz.
Created by Parlux Fragrances Inc. in conjunction with Camuto Group, Fancy Jessica Simpson is a floral oriental fragrance. Launching in August, the fragrance will be available at Macy's, Dillard's, Belk and Bon-Ton, in addition to other department stores in the U.S. and Canada. The fragrance will be available in two sizes — $59 for a 3.4-oz. eau de parfum and $49 for 1.7 oz. The fragrance will later roll out to Mexico, Puerto Rico and the Caribbean, followed by a global rollout at the end of the year.
Although executives wouldn't comment, industry sources estimated that Fancy could generate $35 million in first-year wholesale sales worldwide, with $20 million raised in the U.S.
Created by Alexis Dadier of Mane, the fragrance is composed of top notes of pear, apricot nectar and red fruits; middle notes of gardenia, jasmine, toasted almonds and caramel, and bottom notes of sandalwood, vanilla crème and amber crystals.
According to Kathleen Galvin, Parlux Fragrances' vice president of marketing, Simpson wanted something that had a retro vintage look and had a romantic and feminine scent.
"She wanted something that was girly and fit well on a vanity and boudoir," said Galvin.
The fragrance is aimed at women between the ages of 15 and 35.
"The fragrance allows people to get into the category and introduces them to the Jessica Simpson brand," said Katz.
Fancy Jessica Simpson will be supported by a print ad campaign that will start breaking in September editions of about 10 magazines, including Vogue, Harper's Bazaar, Cosmopolitan and Glamour. Fancy Jessica Simpson is set to be included in a Macy's holiday television ad campaign, which will launch in October.
Sampling and in-store events will be part of the promotions. In conjunction with the release of her new album, "Do You Know?" in September, the company also will do a promotion with Sony.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast