Fans of this fragrance praised it as being airy and fresh — even vivacious in a modern way — and pleasant as a nice spring day. But others, while saying it was pleasant, also found the scent unmemorable to the point of derivative.
“What I like for a modern fragrance: It is bright, vivacious, very good structure, a very good development from the top notes to a contrasted background.”
This story first appeared in the October 14, 2015 issue of WWD. Subscribe Today.
“Pleasant, sparkling top note, but not distinctive on the drydown.”
“A fresh, airy green floral, pleasant and summery but unassuming.”
“I think this fragrance will have broad appeal and is very wearable by a variety of age ranges.”
“Young and very pleasant. Not that creative, but well-balanced and easy to wear.”
“Derivative cookie-cutter white floral, as interesting as watching magnolia-color paint dry.”
“It feels like the end of summer, light floral with airy transparence — crisp and fruity. But déjà vu and unmemorable.”
“A scent that lacks a central idea, and remains unfinished.”
“I could not believe my nose…real hard time smelling more than a dilution of Nineties scents Pleasures and Innocence, without which this ‘new’ fragrance would probably not exist.”
“After you’re done admiring the technique, you don’t feel tempted to linger. The perfume, on the other hand, does.”
ABOUT THE TEST AND JUDGES: This is a blind test, panelists are given vials of unidentified scent to judge impartially. Each of them gives a score ranging from 1 (forgettable) to 10 (unforgettable) and the numbers are computed into a final grade. The judges, led by chairman Michael Edwards, also make critiques, which are unattributed to encourage candor. The most promising scents are picked for judging in an effort to find and showcase excellence. WWD buys the products at retail, like any other consumer. The esteemed judges are: Michael Edwards, author of “Fragrances of the World” and “Perfume Legends”; Paul Austin, chief executive officer of sensory storytelling agency Austin Advisory Group; Jean-Claude Delville, senior perfumer at Drom; Karen Dubin, founder and ceo of Sniffapalooza; Victoria Frolova, fragrance industry analyst and Bois de Jasmin editor; Christophe Laudamiel, master perfumer at DreamAir; Nathalie Pichard, owner of training and evaluation agency Topnotes; Chantal Roos, cocreator of Roos & Roos Co.; Luca Turin, biophysicist and perfume critic for arabia.style.com, and Kevin Verspoor, founder of PerfumeKev LLC.