BLUEFLY BOUTIQUE: Bluefly Inc. is adding scents. One day after it announced it would launch a prescription eyewear business, the online luxury retailer said it has created a fragrance boutique that features high-end brands discounted by upward of 40 percent. The site went live Thursday. Bluefly noted its fragrance boutique will include hundreds of scents from Chanel, Hermès, Bulgari, Calvin Klein, Sarah Jessica Parker, Juicy Couture and Beyoncé Knowles. “Our fashion-conscious customers view fragrances as an extension of fashion and personal style,” said Melissa Payner, president and chief executive officer of

DECLEOR SHOP: Shiseido’s Decléor brand is set to make its debut on ShopNBC Saturday. Decléor is scheduled to appear first at 6 a.m., then again at 2 p.m. “By adding Decléor Skincare to ShopNBC, we continue to grow and expand our beauty offerings and community,” said Donna Tarantino-Loyle, ShopNBC’s director of Beauty, Health & Fitness. “Decléor will offer our customers a new approach to beauty that will energize and simplify their daily antiaging skin care routine and help create radiant, youthful skin.” Decléor lines like Aromessence, Hydra Floral and Aroma Night are to be featured during the two-hour appearance.

GREYL TREATMENT: Leonor Greyl, the family-owned Parisian hair care brand, will introduce a detangler, called Lait Luminescence, in April. The product, priced at $43 for 5.25 oz., is designed to be applied to dry hair to prevent UV and heat damage while fighting dryness with botanical extracts like alaria esculenta, cassia and manketti oil. Lait Luminescence is slated to be carried at about 300 salons, spas and boutiques, like Mario Diab and Anthony Leonard salons in Manhattan and Thompson and Clyde chemists. Leonor Greyl, which was founded 43 years ago, comprises about 35 primarily hair-treatment items, ranging in price from $27 to $137.

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