SWITCHING ROLES: Bari D. Seiden has been named to a newly created position at the Estée Lauder Cos. Inc. as vice president, global corporate communications. Beginning Jan. 1, she will be charged with leading Lauder’s strategies in supporting the company’s global charitable activities. These will include Lauder’s Breast Cancer Awareness Campaign and the efforts of Leonard A. Lauder, chairman emeritus, and Evelyn H. Lauder, corporate senior vice president. She will report to Leonard and Evelyn Lauder, as well as Alexandra Trower, executive vice president, global communications. Seiden also will continue to head social and digital media efforts within Lauder’s communications department and will sit on the charitable contributions committee. Since 2001, Seiden has been a vice president of global communications in the Aramis and Designer Fragrances division, ultimately acting as global strategist for 15 brands and executing programs for the designer brands, including Donna Karan, Michael Kors, Tommy Hilfiger and Missoni. Since 2005, she assumed responsibility for specialty brands such as Darphan and, since 2009, oversaw global education programs within ADF. Jennifer Mann, who has been a vice president of communications working on the breast cancer campaign, has relocated to Los Angeles and will continue as a consultant after the beginning of the year.


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