Say goodbye to the little green tree. The luxurious 2009 Maybach Zeppelin is said to be the first vehicle to feature its own fragrance atomizer. The car debuted at the Geneva Motor Show in March; the fi rst fragrant models will be delivered to customers in September. The patented, soundless scent system was developed in-house at the high-end German car company, a division of Daimler. It comes with two fragrances, one light and refreshing, the other a woody, rich scent based on precious agar wood; both were created by Givaudan. Car owners may also put their own fragrance in one of the three quickly changeable hand-blown glass vials that come with the system. The vials are inserted into a luminous Plexiglas sphere that sits on the back console atop the air-conditioning vents. With the touch of a button, the scent is subtly diffused throughout the lambskin and wood interior. The Maybach’s scent system even takes the workings of the human sense of smell into consideration. The atomizer shuts off automatically after about 10 minutes to prevent sensory overload. The fragrance dissipates and doesn’t linger—either in the cars’ interior or on passengers’ clothing. As a 3,950 euro ($5,167 at current exchange) option on a vehicle, which costs more than 400,000 euros ($523,240), the atomizer is nothing to sneeze at.
From overseeing America’s fastest-growing speciality retailers to codifying cool, WWD talked to the women who are leading the way for the future of beauty. Check out our Instagram Stories to see how these women built today and are creating tomorrow. (📸: @hannah_khymych) #wwdbeauty
For @laperlalingerie's spring 2018 show, the brand chose to host their event at @thevenetianmacao. With Chinese megastars @bingbing_fan and @hubing in attendance, La Perla debuted a rock ‘n’ roll-inspired collection. The show marked the start of Sands Macao Fashion Week, which runs from October 19 to 24 — the city’s first such event. Pictured here are models backstage with glimmering eyes. #wwdfashion (📷: Cheuk-Yin To)
Trending for spring 2018: top stitch design. Gone are the days of stitch just for seams — designers are using the once-minimal detail to create strong decorative elements. (📷: Paola Testa; Styled by @andrew_shang) #wwdfashion
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)