Say goodbye to the little green tree. The luxurious 2009 Maybach Zeppelin is said to be the first vehicle to feature its own fragrance atomizer. The car debuted at the Geneva Motor Show in March; the fi rst fragrant models will be delivered to customers in September. The patented, soundless scent system was developed in-house at the high-end German car company, a division of Daimler. It comes with two fragrances, one light and refreshing, the other a woody, rich scent based on precious agar wood; both were created by Givaudan. Car owners may also put their own fragrance in one of the three quickly changeable hand-blown glass vials that come with the system. The vials are inserted into a luminous Plexiglas sphere that sits on the back console atop the air-conditioning vents. With the touch of a button, the scent is subtly diffused throughout the lambskin and wood interior. The Maybach’s scent system even takes the workings of the human sense of smell into consideration. The atomizer shuts off automatically after about 10 minutes to prevent sensory overload. The fragrance dissipates and doesn’t linger—either in the cars’ interior or on passengers’ clothing. As a 3,950 euro ($5,167 at current exchange) option on a vehicle, which costs more than 400,000 euros ($523,240), the atomizer is nothing to sneeze at.
Breaking: @cushnieetochs’ co-founders @carlycushnie and @ochsmichelle are parting ways. After a 10-year run, Ochs is leaving the brand. Get the full story on WWD.com – link in bio. #wwdnews #wwdfashion
@maybelline’s Kanako Takase had snow bunnies in mind when creating the beauty look for @philipppleininternational. Playing off of the bedazzled snowboards in the collection, Takase mixed two highlighters together for a luminous sheen. #wwdbeauty #nyfw (📷: @jilliansollazzo)
“There’s a huge gap between the old way of doing things and today. It takes the youth to help evolve that. You have to count on the kids today to help lead you into the future. A lot of these retailers are stuck in the past. Communication is the biggest thing,” said @ronniefieg of @kith on the youth’s role in retail. On Monday night, Jeff Staple moderated a keynote session with Fieg and @syresmith at Assembly - a series of workshops, talks and keynotes addressing topics or issues in the apparel industry. Head to WWD.com to read more advice from Fieg and what Smith thinks of his dad @willsmith’s Instagram account and sustainability (📷: @weston.wells)
@joansmalls closed the @michaelkors fall 2018 show in black sequined pants and a varsity T printed with 19 on the front and 81 on the back. 1981 – the year Kors went into business. #wwdfashion #nfyw (📷: @giovanni_giannoni_photo)
“You think your life is going to be a certain way, and nothing you thought would happen ends up happening. Never in my wildest dreams did I think I’d be designing clothes and working with Mickey Drexler, and building something I’m deeply proud of,” said Jenna Lyons. Nine months after leaving @jcrew, Lyons is exploring the meaning of happiness. Read the interview, where Lyons talks about reinvention and more on WWD.com – link in bio. #wwdfashion (📷: Farrell) #jennalyons #jcrew