By  on May 16, 2008

Groupe Clarins is adding some horsepower to the Porsche Design portfolio, which is expanding into fragrance. A new men's scent, called The Essence by Porsche Design, has been developed jointly by the beauty firm and the Porsche SE subsidiary that produces high-end accessories. The scent could generate up to $23.4 million in global retail sales during its first four months.

The first olfactive creation — a men's scent — from Porsche Design Group is revving up to bow this fall.

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