By  on May 16, 2008

Groupe Clarins is adding some horsepower to the Porsche Design portfolio, which is expanding into fragrance. A new men's scent, called The Essence by Porsche Design, has been developed jointly by the beauty firm and the Porsche SE subsidiary that produces high-end accessories. The scent could generate up to $23.4 million in global retail sales during its first four months.


PARIS —
The first olfactive creation — a men's scent — from Porsche Design Group is revving up to bow this fall.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus